CO-LAB at UNC Charlotte Center City

Outreach marketing can be one of the most effective ways to generate local awareness, build trusted relationships and attract new customers, often without spending anything on advertising. Designed for Charlotte-based service business owners, this is not a lecture, it’s a hands-on working session dedicated to building an outreach strategy that makes sense for your business. You’ll move through focused strategy development, collaborative breakout sessions, guided brainstorming and a one-on-one hot-seat session with a seasoned marketing expert. Together, we’ll identify the people, businesses and community partners you should connect with, develop creative ways to reach them and turn those ideas into an actionable plan. You’ll leave with: A complete, customized 30-day outreach plan for your business Done-for-you templates & resources; emails, scripts, tracking tools, and more Fresh partnership and lead-generation ideas tailored to your local market Clarity on exactly who to reach, how to reach them, and what to say A digital toolkit to implement your plan right away and keep the momentum going Come ready to work with your laptop. You’ll leave with more than ideas. You'll have a complete strategy you can begin using immediately!

Voices of Charlotte: The Innovation Exchange From Panel to Participant Join EO Charlotte and UNC Charlotte’s CO-LAB during Global Entrepreneurship Week for an interactive conversation bringing together students and entrepreneurs at different stages of the journey. Through real-world perspectives, our panel will explore Talent & Team Alignment and Protection & Governance, from building the right team and leading through growth to protecting your business and preparing for what’s next. Then, we’ll shift from panel to participant, inviting the audience to bring their own questions and perspectives into the conversation. Stay afterward for Coffee + Connection, with light bites and an opportunity to connect one-on-one with fellow attendees and panelists. *** Parking Validations will be provided at Check-in Table

LEADERSHIP LAB A Two-Day Strategy Intensive for 2027 Execution DATE: December 7-8, 2026 TIME: 9:00am – 4:00pm INVESTMENT: Early Bird thru October 9th - $497 Beginning October 10th - $597 Registration includes the complete two-day Leadership Strategy Intensive, strategic planning materials, facilitated discussions, and refreshments. Every participant will leave with a clear, personalized plan of action for leading effectively in ministry, the marketplace, or both. Meals, lodging, and transportation are not included. Attendance is limited to 12 leaders. Location CO-LAB AT UNC CHARLOTTE CENTER CITY 301 E 9th St, Charlotte, NC 28202 Who Should Attend? The Leadership Strategy Intensive is designed for both males and females who lead in ministry, the marketplace, or both. Ministry leaders, business owners, executives, entrepreneurs, nonprofit leaders, organizational decision-makers, and emerging leaders who are ready to lead with greater clarity and intention are encouraged to attend. If you are prepared to evaluate your leadership, clarify your priorities, and develop a practical plan of action for 2027, this Leadership Lab is for you. What to Expect Expect two focused days of interactive learning, meaningful discussion, personal reflection, and hands-on strategic planning. Dr. Grant will guide you through practical exercises designed to help you clarify your leadership priorities, strengthen your execution, and develop a personalized plan of action for 2027. Each participant will also receive Dr. Grant’s signature Leadership Planner and Journal, providing a valuable resource for capturing insights, organizing goals, tracking progress, and continuing the work beyond the Leadership Lab. Walk away with: A Clear 2027 Strategic Roadmap Define your highest-priority goals and translate your vision into a focused, actionable plan. Stronger Leadership Alignment Establish shared priorities, clarify decision-making, and ensure your leadership team moves forward with one purpose. An Execution and Accountability Framework Identify measurable outcomes, assign ownership, and create a practical rhythm for tracking progress. A Plan to Mobilize Your People Communicate the strategy effectively, build team commitment, and lead the organizational change required for success. Meet Your Leadership Lab Instructor Dr. Lawanne’ S. Grant brings more than 25 years of experience coaching and developing leaders across ministry and the marketplace. A sought-after motivational speaker, mentor, published author, visiting professor, and Founder and CEO of Leadership DevelopME, LLC, Dr. Grant holds a Ph.D. in Business and Organizational Leadership as well as advanced degrees in theology, biblical studies, and criminal justice administration. Her engaging, practical, and purpose-centered approach will challenge you to think strategically, lead courageously, and transform your vision into action. Come prepared to be inspired, equipped, and personally guided as you develop a clear leadership plan for 2027. Learn more at www.leadershipdevelopme.com. Attire The attire for the Leadership Lab is business casual. Please dress professionally and comfortably, as each day will include facilitated discussions, collaborative planning, and interactive working sessions. We also recommend bringing a sweater or light jacket in case the meeting space is cool. Recommended Hotels · Homewood Suites Charlotte Uptown First Ward Address: 508 N College St, Charlotte, NC, 28202 o Distance: 0.3–0.4 mile o Closest strong option; suites and complimentary hot breakfast. · DoubleTree by Hilton Charlotte City Center Address: 508 N College St, Charlotte, NC, 28202 o Distance: About 0.5 mile o Central location; full-service hotel. · The Dunhill Hotel Address: 237 N Tryon St, Charlotte NC, 28202 o Distance: About 0.5 mile o Historic boutique property on North Tryon Street. · The Ivey’s Hotel Address: 127 N Tryon St, Charlotte NC, 28202 o Distance: About 0.6 mile o Upscale boutique hotel. · Hyatt House Charlotte/Center City Address: 435 E Trade St, Charlotte NC, 28202 o Distance: About 0.7 mile o Suites and convenient access to Spectrum Center. · AC Hotel Charlotte City Center Address: 220 E Trade St, Charlotte NC, 28202 o Distance: About 0.7 mile o Modern, centrally located Marriott property. · Charlotte Marriott City Center Address: 100 W Trade St, Charlotte NC, 28202 o Distance: About 0.7 mile o Full-service business hotel. · Omni Charlotte Hotel Address: 132 E Trade St, Charlotte NC, 28202 o Distance: About 0.7 mile o Upscale full-service option. Transportation and Parking Participants are responsible for arranging their own transportation to and from the Leadership Strategy Intensive. · Rideshare: Uber and Lyft are readily available throughout Charlotte and provide convenient transportation from Charlotte Douglas International Airport, nearby hotels, and the event location. · Light rail: The LYNX Blue Line’s 9t