Keys 2 Takeoff Charlotte: Get Paid to House the Homeless
What if providing someone a place to live became your next income stream?
You want more income. More ownership of your time. And a business that makes a difference.
But when it comes to starting a housing program, the questions can keep you standing still:
Where do I find a property? Who pays for the housing? How do I find program participants? What do I charge? Where do I even begin?
On December 5 in Charlotte, join Laine Lavish for Keys 2 Takeoff, an in person housing business experience designed to help you connect the dots between an idea and a business you can start building.
Learn how to start and scale a housing business that generates monthly income by providing safe housing to people experiencing homelessness and others who need a stable place to live.
If you’ve thought about starting a group home, sober living home, or turning your passion for helping others into a profitable business, this event is for you.
You don’t need to own a property or have prior housing business experience to attend.
You need a willingness to learn and a plan for what comes next.
Choose your ticket and reserve your seat. Limited seats available.
Go from “I want to do this” to “I know my next move.”
Watching videos can introduce you to the opportunity. This experience helps you understand how the pieces work together.
We’ll walk through the business model, property strategy, pricing, referrals, and growth decisions so you can see what it takes to move forward.
You’ll leave with a clearer roadmap for starting your first housing program or strengthening the one you already have.
Already have a house, but your beds aren’t filled?
You secured the property. You set up the rooms. You’re ready to serve.
But empty beds don’t stop the bills from coming.
If your phone isn’t ringing, referrals are inconsistent, or you’re relying on occasional placements, you need a strategy for getting your program in front of the right people.
This event will cover marketing and referral strategies designed to help keep your beds filled and your phone ringing with placement inquiries.
Learn how to identify potential referral partners, communicate who your program serves, and follow up so organizations know when and how to refer program participants to you.
If you’re ready to scale, we’ll also discuss how to strengthen your occupancy, numbers, and operations before adding more beds or another house.
Here’s what we’ll work through
1. Understand how the money works
Learn how housing providers generate monthly revenue, who may pay for a program participant’s housing, and how to evaluate expenses before deciding what to charge.
Know the numbers behind the opportunity.
2. Explore how to start without buying a house
Learn approaches to securing a property, what to consider when evaluating it, and how to prepare for conversations with property owners.
See a path forward even if you don’t own real estate.
3. Choose who your housing will serve
Explore the populations your program could serve, how to define your program, and what local requirements you need to research before opening.
Build your plan around the people you can appropriately serve.
4. Create a plan to fill your beds
Learn how to market your program, attract program participants, introduce your housing to referral partners, and communicate with agencies and community organizations.
Understand how consistent outreach and follow up can help your program stay visible when placement needs arise.
Build a referral strategy that supports occupancy and monthly revenue.
5. Prepare to grow beyond your first property
Learn how to evaluate occupancy, expenses, operations, and readiness for expansion.
Make growth decisions with a stronger business foundation.
Starting from scratch? You belong here.
You don’t have to arrive with a property, a finished business plan, or every answer.
This experience is designed for aspiring housing providers who want to understand the process before taking their next step.
Whether you’re exploring a group home, sober living home, or independent housing program, come ready to learn how to evaluate your idea and identify the requirements for the model you choose.
Already operating? Bring your growth questions.
If you have beds but need a stronger referral strategy, clearer numbers, or better systems, use this experience to identify what needs to improve before you expand.
Learn from someone who operates in the business.
Laine Lavish, founder of the Bed2Bread Blueprint, brings firsthand experience building and operating housing programs.
She’ll share practical lessons from the work: finding opportunities, building referral relationships, managing the business, and recognizing mistakes that can cost you time and money.
You’ll also connect with people who share your ambition to create income and impact through housing.
Choose how you’ll take off:
GENERAL ADMISSION | $197
Get the roadmap. Make your next move.
Your ticket includes:
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